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Museum of Neon Art

Identity Design / 2025 / Glendale. Los Angeles

The rebrand of MONA introduces a modular identity inspired by the structure and glow of neon tubes. Playful colors, interactive visuals, and tactile illustrations create a immersive experience across both digital physical touchpoints.

Calico Critters

Identity Design / 2025 / Los Angeles

This project develops a visual identity system for Calico Critters, also known as Sylvian Family. The design tells quiet stories and invites gentle play. Thoughtfully crafted, it sparks imagination in children and rekindles wonder in adults—offering warmth, calm, and a sense of home to all ages.

Yikoudahui 一口大汇

Identity Design / 2026 / XIamen SM MALL

Created for a food event at Xiamen SM Mall, this visual identity turns the pleasure of grabbing a bite into a playful, pixelated world. An expressive character stretches across the layouts, carrying food and drinks as if exploring the event one bite at a time.

BTH Ceramic Equipment Company

Identity Design / 2026 / Jingde Zhen

Brand identity design for BTH, a ceramic equipment company based in Jingdezhen, China. This identity system was developed to bridge traditional culture with a contemporary visual language, creating a brand that feels both professional and creatively driven. The project combines bold typography, modular graphic elements, and vibrant industrial colors to reflect the precision, energy, and accessibility of BTH’s products.

Sparkle & Bloom

Identity Design with motion focus / 2024 / Chengdu IFS / China

To celebrate this beginning of snake year, we created a space called “Sparkle & Bloom.” Inspired by fireworks as a symbol of energy, renewal, and luck, this space blends tradition with digital technology to create a fun experience where people can share their wishes.

Tokyo Type Conference

Identity Design / 2025 / Tokyo,Japan

This project builds a visual identity system for the 2025 Tokyo conference held by the Association Typographique Internationale (ATypI). The design uses the phrase "TOKYO TYPE" as a visual centerpiece. The letters are arranged vertically. Each form becomes part of a modular composition. Shapes like dots and lines add rhythm and balance.