Tokyo Type Conference Identity Design / 2025 / Tokyo,Japan
This project builds a visual identity system for the 2025 Tokyo conference held by the Association Typographique Internationale (ATypI). The design uses the phrase "TOKYO TYPE" as a visual centerpiece. The letters are arranged vertically. Each form becomes part of a modular composition. Shapes like dots and lines add rhythm and balance.
Logo SketchThe design started with hand-drawn ideas. These early sketches helped test letter shapes and layouts. The final identity brings together playful ideas and formal clarity. It respects the logic of type design while showing visual energy.
Merchandise Design