Yikoudahui 一口大汇 Identity Design / 2026 / XIamen SM MALL
Created for a food event at Xiamen SM Mall, this visual identity turns the pleasure of grabbing a bite into a playful, pixelated world. A vivid orange palette, bold typography, and illustrated snacks draw on the energy of retro arcade games. An expressive character stretches across the layouts, carrying food and drinks as if exploring the event one bite at a time. Adapted across horizontal and vertical formats, the graphics bring a lively, approachable feel to the mall’s dining space, inviting visitors to discover new flavours and share their favourites.
Main Visual
主视觉
DP 1 打卡点
DP 2 打卡点
DP 3 打卡点
DP4 打卡点
平面图
Escalator Visual Design
扶梯设计