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1F

Museum of Neon Art




Identity Design / 2025 / Glendale. Los Angeles

The rebrand of MONA introduces a modular identity inspired by the structure and glow of neon tubes. Playful colors, interactive visuals, and tactile illustrations create a immersive experience across both digital physical touchpoints.




Calico CrittersIdentity Design / 2025 / Los Angeles

This project develops a visual identity system for Calico Critters, also known as Sylvian Family. The design tells quiet stories and invites gentle play. Thoughtfully crafted, it sparks imagination in children and rekindles wonder in adults—offering warmth, calm, and a sense of home to all ages.




Sparkle & BloomIdentity Design with motion focus / 2024 / Chengdu IFS / China

To celebrate this beginning of snake year, we created a space called “Sparkle & Bloom.” Inspired by fireworks as a symbol of energy, renewal, and luck, this space blends tradition with digital technology to create a fun experience where people can share their wishes.




Tokyo Type Conference Identity Design / 2025 / Tokyo,Japan

This project builds a visual identity system for the 2025 Tokyo conference held by the Association Typographique Internationale (ATypI). The design uses the phrase "TOKYO TYPE" as a visual centerpiece. The letters are arranged vertically. Each form becomes part of a modular composition. Shapes like dots and lines add rhythm and balance.