Living Fragrance for Le Labo
Advertisement Sequence Design / 2025 / Los Angeles
This title sequence was developed as a visual tribute to Le Labo’s handmade approach to perfumery. Inspired by the brand’s belief in process and impermanence, the film traces the quiet transformation of dried petals to textured paper.
ResearchLe Labo’s artisanal approach to perfumery embodies the philosophy of wabi-sabi, embracing imperfection, transience, and the traces of the maker. Through hand craftsmanship, each fragrance becomes an evolving scent, celebrating the beauty of the fleeting and the handmade.
Concept: Natural Ingredients That Evolve on the Skin
Framing Device: Dry Flower and Paper
Mindmap
StoryboardModdboard
Final Sequence