Sparkle & BloomIdentity Design with motion focus / 2024 / Chengdu IFS / China
2025 is the Year of the Snake. To celebrate this joyful beginning, we created a space called Sparkle & Bloom. I worked primarily on motion graphic design, collaborating with two other graphic designers, an interactive team, and a spatial design team. Together, we used playful, modern design to reimagine traditional holiday symbols.
Cocept These firework patterns are inspired by the shape of a snake’s tongue and represent six common New Year wishes: Career, Health, Peace, Love, Academics, and Wealth. Each design uses repeating shapes, lucky symbols, and bright colors to turn hopes into something you can see. These fireworks turn short wishes into lasting images that show shared dreams.
Illustration Graphic
LG2 Blessing PavilionIt serves as the central structure of the event, functioning both as an interactive installation and a runway for the fashion show.
Six Wishes The screen displays six themed wishes—Academics, Career, Wealth, Love, Health, and Peace. Surrounding it are six mirrors that create a mesmerizing kaleidoscope effect, endlessly reflecting the vibrant patterns. Visitors can select a wish, enter their name and birthday, place their blessing into the “Lucky Firework Tube,” and draw a random fortune as part of the ritual to release good luck.
New Year Countdown
Idle screen Motion Graphic Valentines’ Day Motion Graphic
On-site Filming
Photography
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