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Sparkle & Bloom

Identity Design with motion focus / 2024 / Chengdu IFS / China

2025 is the Year of the Snake. To celebrate this joyful beginning, we created a space called Sparkle & Bloom. It used playful, modern design to reimagine traditional holiday symbols.

Cocept

These firework patterns are inspired by the shape of a snake’s tongue and represent six common New Year wishes: Career, Health, Peace, Love, Academics, and Wealth.

These fireworks turn short wishes into lasting images that show shared dreams.

Illustration

Graphic

LG2 Blessing Pavilion

It serves as the central structure of the event, functioning both as an interactive installation and a runway for the fashion show.

Screen Display

The screen displays six themed wishes. Surrounding it are six mirrors that create a mesmerizing kaleidoscope effect. Visitors can select a wish, enter their name and birthday, place their blessing and draw a random fortune as part of the ritual to release good luck.

New Year Countdown

Idle screen Motion Graphic

Valentines’ Day Motion Graphic

On-site Filming

Photography

Advertisement Video

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