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Museum of Neon Art

Identity Design / 2025 / Glendale. Los Angeles

The rebrand of MONA introduces a modular identity inspired by the structure and glow of neon tubes. Playful colors, interactive visuals, and tactile illustrations create a immersive experience across both digital and physical touchpoints.

Rebrand Purpose

Gives a brand a clear and recognizable voice. It builds trust, tells a story, and creates emotional connection.

Logo

This logo is based on the structure of neon lights—glowing tubes that shape signs.

Color

Typeface

Satoshi

Bold / AaBbCcDdEe123!?%
Medium / AaBbCcDdEe123!?%
Regular / AaBbCcDdEe123!?%
Light / AaBbCcDdEe123!?%
Headline
Bold / 80–120px
Tracking: -30 / Leading: 100%

Subhead
Medium / 32–40px
Tracking: -15 / Leading: 140%

Body Copy
Regular / 18–32px
Tracking: -10 / Leading: 140%

Annotation
Bold / –22px
Tracking: -10 / Leading: 140%

Photography

Illustration

Iconography

Promotional Posters

Websites

Interactive Stage Installation

Light Tube Matrix System

Each light tube works like a single pixel, and together they form a large screen on the stage wall. The tubes can move forward or backward—when they move forward, the light dot looks bigger and brighter; when they move back, it looks smaller or disappears.

Wayfinding

Motion Graphic

Interactive Stage Installation

Merchandise

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