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Museum of Neon Art 
Identity Design / 2025 / Glendale. Los Angeles 

The rebrand of MONA introduces a modular identity inspired by the structure and glow of neon tubes. Playful colours, interactive visuals, and tactile illustrations create an immersive experience across both digital and physical touchpoints.





Rebrand Purpose

Gives a brand a clear and recognisable voice. It builds trust, tells a story, and creates an emotional connection.




Logo

This logo is based on the structure of neon lights—glowing tubes that shape signs. 




Color





Typeface


Satoshi

Bold / AaBbCcDdEe123!?%
Medium / AaBbCcDdEe123!?%
Regular / AaBbCcDdEe123!?%
Light / AaBbCcDdEe123!?%
Headline
Bold / 80–120px
Tracking: -30 / Leading: 100%

Subhead
Medium / 32–40px
Tracking: -15 / Leading: 140%

Body Copy
Regular /  18–32px
Tracking: -10 / Leading: 140%

Caption
Bold / –22px
Tracking: -10 / Leading: 140%


Photography




Illustration






Iconography 




Promotional Posters





Websites






Interactive Stage Installation




Light Tube Matrix System

Each light tube works like a single pixel, and together they form a large screen on the stage wall. The tubes can move forward or backward—when they move forward, the light dot looks bigger and brighter; when they move back, it looks smaller or disappears.




Wayfinding






Motion Graphic






Interactive Stage Installation





Merchandise








Download Identity Style Guide Brand Book

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