fine art
/ resume
The rebrand of MONA introduces a modular identity inspired by the structure and glow of neon tubes. Playful colors, interactive visuals, and tactile illustrations create a immersive experience across both digital and physical touchpoints.
We use a single type family to maintain consistency and clarity across all communications. Satoshi is a modern, geometric sans-serif typeface that feels minimal, and versatile.
Satoshi
/ Use at least 18px for web body copy
/ Maintain high contrast between text and background
/ Avoid using Light weight on small or low-contrast backgrounds
/ Use clear visual hierarchy
Bold / AaBbCcDdEe123!?%
Medium / AaBbCcDdEe123!?%
Regular / AaBbCcDdEe123!?%
Light / AaBbCcDdEe123!?%
Headline
Bold / 80–120px
Tracking: -30 / Leading: 100%
Subhead
Medium / 32–40px
Tracking: -15 / Leading: 140%
Body Copy
Regular / 18–32px
Tracking: -10 / Leading: 140%
Annotation
Bold / –22px
Tracking: -10 / Leading: 140%
Photography
Illustration
Iconography
Promotional Posters
Websites
Interactive Stage Installation
Light Tube Matrix System
Each light tube works like a single pixel, and together they form a large screen on the stage wall. The tubes can move forward or backward—when they move forward, the light dot looks bigger and brighter; when they move back, it looks smaller or disappears.
Wayfinding
Motion Graphic
Interactive Stage Installation
Merchandise